Millennials love horoscopes, tarot cards, and New Age spiritualism. Why?

Over the past few years, young people in the United States have shown an increasing interest in astrology and other forms of New Age spiritualism. I sat down with a number of small business owners who provide New Age spiritual services to find out what is behind this trend and what people should know.

While young people in the U.S. are demographically less religious than their older counterparts, many young people are still incredibly spiritual. Regardless of whether one necessarily believes in New Age spiritualism–I, personally, do not–understanding this trend is nevertheless important.

Extended Interview with Terilyn Eisenhauer can be found here:

Extended Interview with Laura Lenhard can be found here:

Extended Interview with Karen Hollis can be found here:

Extended Interview with Janet Booth can be found here:


#1: Newman, Caroline. “Why Millennials Are Leaving Religion But Embracing Spirituality.” UVA Today, 10 May 2018, Accessed 10 Dec. 2018.

#2: Beck, Julie. “Why Are Millennials So Into Astrology?” The Atlantic, 16 Jan. 2018, Accessed 10 Dec. 2018.

#3: Paul, Kari. “Why Millennials Are Ditching Religion for Witchcraft and Astrology.” MarketWatch, 31 Oct. 2018, Accessed 10 Dec. 2018.

#4: “OCTOBER LIBRA Has a Sexy Brain.”,

#5: “Best 25+ Capricorn and Virgo Ideas on Taurus and Aquarius, Leo and Taurus and Zodiac Signs Capricorn.” Pinterest, 6 May 2015, Accessed 10 Dec. 2018.

#6: “Reasons to Date a TAURUS.”, Accessed 10 Dec. 2018.

#7: Eisenhauer, Terilyn E. FaceTime video call interview. 29 Nov. 2018.

#8: Booth, Janet. Phone interview. 6 Dec. 2018.

#9: Lenhard, Laura. In-person interview. 2 Dec. 2018.

#10: Hollis, Karen. In-person interview. 3 Dec. 2018.

#11: McDonald, Michael, and Kate Smith. “Little Good News for the Little Ivies.” Bloomberg, 22 Dec. 2016, Accessed 11 Dec. 2018.

#12: Booth, Janet. Astrology Booth, 9 Dec. 2018, Accessed 12 Dec. 2018.

#13: Outro Song: “Fill Me In” by Atwaters featuring Yeon: Used with artist’s consent. The contents and views of this video may not necessarily be shared with the artist.